2010 Race Poster Revealed – ‘A Labor of Love’
“A Labor of Love” is the title of this year’s 26.2 with Donna The National Marathon to Finish Breast Cancer Official Race Poster. Artist Kurtis Loftus shared with us the inspiration behind the design.
“Creating the 26.2 With Donna marathon poster for 2010 was “a labor of love”.
Click to enlarge
The process of moving through numerous concepts and sharing dozens of drawings is so rewarding when the goal is defined by individuals who truly care about the meaning and purpose of a message developed through expressive language and imagery. After several months of considering what should be the appropriate art for the 2010 poster I found the perfect backdrop while looking through dozens of pictures from the 2009 26.2 with Donna event. The image was a large free standing sign with the word “Love” surrounded by personal statements from hundreds of runners and individuals participating in the cause. “Love” is at the core of the new marathon slogan “The National Marathon to Finish Breast Cancer” and I have learned it is at the heart of Donna’s new book – Through Rose Colored Glasses. I captured the run experience through a sketch process that compliments the randomness of the quotes. My hope is that the viewer of this poster will spend time reading and absorbing the simple qualities of a very powerful message.”
The process of moving through numerous concepts and sharing dozens of drawings is so rewarding when the goal is defined by individuals who truly care about the meaning and purpose of a message developed through expressive language and imagery. After several months of considering what should be the appropriate art for the 2010 poster I found the perfect backdrop while looking through dozens of pictures from the 2009 26.2 with Donna event. The image was a large free standing sign with the word “Love” surrounded by personal statements from hundreds of runners and individuals participating in the cause. “Love” is at the core of the new marathon slogan “The National Marathon to Finish Breast Cancer” and I have learned it is at the heart of Donna’s new book – Through Rose Colored Glasses. I captured the run experience through a sketch process that compliments the randomness of the quotes. My hope is that the viewer of this poster will spend time reading and absorbing the simple qualities of a very powerful message.”
Enjoy this beautiful art in your own home. “A Labor of Love” is available for sale in our online store.
